Yahoo is set to launch Kickstart on Monday, a social network aimed at college students, alumni, and recruiters.
Yahoo already is experimenting with a general-purpose social network, Mash. But whereas Mash will be for socializing, Kickstart will be for career networking, says Scott Gatz, senior director of Yahoo's Advanced Products division.
"It's a professional network with a purpose--to help college students and recent graduates build a professional network," he says.
The initial "early preview" is focused on professionals and alumni, with a push for students to come next year.
Gatz says the site won't really compete with Facebook because Kickstart is focused on career advancement, not on fun.
What about LinkedIn, which caters to the professional crowd? "LinkedIn doesn't cross the minds of college students," Gatz says.
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